7 avril 2015 - Ivalua in Forbes : What American Startups Can Learn From The CEO Of A French Startup

Forbes : 3/31/2015

A lot of tech companies thinking global these days have their sights set on Latin America, India and China. Many startup founders in the global community of Silicon Valley have family roots in other countries, and they see the potential there.

But you can’t ignore the big, developed market just on the other side of the Atlantic. I talked to Dan Amzallag, the CEO of Ivalua, a French b-to-b procurement software company that sells to big corporations, about his advice for startups considering European expansions. The biggest lesson: It’s probably easier, cheaper and more rewarding than you think.

Whole interview :